It’s All Kicking Off - WSL
Pitch win as creative lead.
The FA needed to reframe the Women’s Super League as the country’s most elite football league, rather than a charity case or a league based on female empowerment. I created the ‘Unstoppable’ campaign, overhauling the FA’s advertising output to showcase the elite quality, passion, and raw energy and competitiveness of the WSL.
Launch Film
CREDS:
Creative: Josh Pearce, Sean Johnson, Eve De Haan
Strategy: Matt Readman
Account Management: Kitty Hall, Caroline McCulloch
Production: Emily Mules, Andy Walsh, Great Guns
Director: Cassie Brooksbank
Post: MPC
Season Campaign
After a lengthy process, I created the ‘Unstoppable’ campaign which overhauled the FA’s communication outputs. Visually strong and with punchy, unapologetic tone, it seeks to establish itself as a separate league to the Premier League, excellent in its own right, but with all the clubs and rivalries fans love.
