Destination SVNS
World Rugby came to us with a bunch of archive footage and a desire to not just make a hype reel.
So playing on the idea of the seven sunny destinations the tournament is hosting, we created a travel show with an enigmatic Kiwi, trying his hardest to convince you he’s actually there, to show off everything you can do at SVNS as if it was an exotic destination.
For the print campaign, we took inspiration from classic festival posters and created a suite of location specific designs nodding to each city’s culture.
Credits:
Creative: Eve De Haan & Josie Beaumont
Creative Director: Josh Pearce & Sean Johnson
Designer: Yuriko Ui
ECD: Steve Howell
Strategy: Matt Readman
Account Manager: James Tadros
Editor: Steve Fowler
Director: Max Barden @ Sweetshop